Monthly series · October 2026
The Monthly Shake
Called it too early? October's Aussie memes, explained
Three Aussie formats from the footy, the café counter and the clock change, with who has already used them and a safe version for your shop.
- Calling it too early (the Grand Final "reverse card")
- "Why do Aussie cafés close at 2pm?"
- Queensland's on cow time
In the Meme Pantry
Fresh out of the fryer
Each one: what it is, who's already on it, and your serve.
Trend heat:Just dropped · RisingHot & crispy · PeakAlways on the menu · OngoingGone soggy · Fading
Halloween lands on a Saturday
Fewer people, bigger spend. Aim at adults, not kids.
Fri 23 Oct 2026
Cup Day sweep season
Sweeps, fascinators and long lunches, done safely.
Fri 23 Oct 2026
Click Frenzy, 27–30 October
Ride the sale mood without joining the sale.
Fri 23 Oct 2026
Villa vs house: two reality shows, one night
Two reality shows premiere on the same Monday.
Fri 23 Oct 2026
Throwback fortnight: cryptic billboards and the 2013 flash mob
Cryptic billboards, 2013 flash mobs, dad-rock tours.
Fri 23 Oct 2026
Christmas has clocked on
The big retailers started. Borrow the idea, not the ads.
Fri 23 Oct 2026
Social, not sloshed
Younger Aussies drink less. Savoury mocktails, anyone?
Fri 23 Oct 2026
Purple patch: jacaranda season
Jacaranda season is the easiest photo of the year.
Fri 23 Oct 2026Coming up on the menu
The next two weeks. Times AEDT unless noted. Full 12-month calendar →
Grafton's festival is on; the season usually runs into early November
Love Island AU (Nine) and Big Brother (10) both premiere
Click Frenzy Main Event, from 7pm AEDT Tue (6pm in Qld)
Halloween, on a weekend this year
Melbourne Cup. Public holiday in most of Victoria (some regional areas swap it), not elsewhere
Scraps · small bits worth grabbing
- Nominate your local. Carlton Draught asked Victorians to nominate their most legendary pub in 50 words. Copy the mechanic, small: "Tell us about your favourite regular in 50 words." The winner's name goes on the chalkboard for a month. Skill-based entries are simpler than lucky draws, but check your state's trade-promotion rules and get consent before you post anyone's name. B&T, 23 Oct
- Latte lacquer. Pinterest's beauty report says searches for caramel nude nails rose 943%. That's a global figure, not Australian. Nail bar next to a café? Shoot the nails next to the flat white. Pedestrian.TV, 8 Oct
One thing to learn from
Going live? Check the room first
B&T reports that a Perth activewear label apologised after a slur was heard off camera during a TikTok Live, and its first explanation drew more backlash. The takeaway for any small business: before you go live, check who's in the room and what's in shot. If something goes wrong, own it straight away.
Source: B&T, 23 Oct
Community · The counter
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