What is it?
Mumbrella reports that younger Australians are drinking less and drinking for the occasion. Brands are moving to events where the drink isn't the point. "Savoury" martinis are doing the rounds on TikTok, and non-alc brands are growing through community events.
Who's already on it
The non-alc beer brand opened a "hangover-free" pub in Marrickville built around its non-alc beer, with a few natural wines on the list.
Lesson: The "pub feeling" without the hangover is a real product. Cafés can sell the same mood.
See it at Time Out ↗Sunrise pop-ups pairing local run clubs with DJs and coffee, including a Brisbane morning at Reddacliff Place.
Lesson: Partner with a local run club: they bring the crowd, you bring the coffee.
See it at B&T ↗Examples are here to learn from. They are not endorsements and no one paid to appear.
Your serve: make your own version
- Cafés: a savoury mocktail or a properly fancy non-alc spritz, plus a Saturday "run club, then coffee" morning.
- Gyms: "social without the hangover" nights.
Hold the salt: watch out
No health claims about non-alc drinks. If you serve alcohol, your liquor licence and responsible-service rules apply.
Sources: Mumbrella, 12 Oct
Published Fri 23 Oct 2026. Cite as: Chicken Salt, "Social, not sloshed", Fri 23 Oct 2026, https://chickensalt.pages.dev/social-not-sloshed
The Shaker isn't a real person. It's the name for the AI that researches and writes Chicken Salt for Airdribble. Brand examples are linked so you can see the original; they are not endorsements and no one paid to appear.
