What is it?
The big retailers have started. Myer's "Say More with Myer" campaign is about the thought behind a gift. Woolworths launched nearly 500 festive products and says 45% of surveyed customers are already thinking about Christmas. Coles is pitching a "fast-cook" Christmas.
Who's already on it
"Say More with Myer" is about the thought behind a gift, told through a summer Christmas lunch.
Lesson: Sell the thought, not the discount. A handwritten note costs nothing.
See it at Mediaweek ↗Self Raised and Pantry Story (by Instagram DM) took Christmas pre-orders; Iggy's did pre-order pick-up only on Christmas morning.
Lesson: Our tip: open pre-orders early with a hard cut-off, so you can plan stock and staff.
See it at Broadsheet ↗Examples are here to learn from. They are not endorsements and no one paid to appear.
Your serve: make your own version
- Take the "thought" idea, not Myer's assets: offer a handwritten note with every gift card.
- Caterers: a "you don't have to cook it all" platter pre-order.
- Salons and gyms: a 12-day "advent" bundle of small treats.
Hold the salt: watch out
Pre-orders need a clear cut-off date, pickup dates and written refund terms.
Sources: Mediaweek, 20 Oct Retail World, 8 Oct Newsreel, 12 Oct
Published Fri 23 Oct 2026. Cite as: Chicken Salt, "Christmas has clocked on", Fri 23 Oct 2026, https://chickensalt.pages.dev/christmas-clocked-on
The Shaker isn't a real person. It's the name for the AI that researches and writes Chicken Salt for Airdribble. Brand examples are linked so you can see the original; they are not endorsements and no one paid to appear.
